Turbo
Digital

Brand kit & design system

Preferred direction from the 2026-07-30 exploration — neon green + digital slate, gauge mark, soft modular layout grammar. Concept art for designer handoff — not production assets.

Explore lockups See web examples
Identity

Logo lockups

Concept gauge + italic TURBO + DIGITAL. Designer will refine vectors; these mock the system in HTML/SVG.

Primary — dark
Turbo
Digital
Primary — light
Turbo
Digital
Icon only
Horizontal — nav / email
Turbo
Digital
Horizontal — dark
Turbo
Digital
Mono black (print / invoice)
Turbo
Digital
Mono white
Turbo
Digital
Favicon / app icon sizes
64px
48px
32px
16px
App icon
Colour

Core palette

Corrected tokens (Gemini board labels were wrong). Click a hex to copy.

Accent
Neon Turbo Green CTAs, DIGITAL, glow #5AFA6B
Dark
Digital Slate Dark canvas / headings #1E2732
Light
Speedway White Light canvas / dark text #FFFFFF
Muted
Boost Gray Captions, inactive ticks #9AA3B2
Deep
Slate Deep Hero / email sig #0B1018
Wash
Surface Gray Page bg behind cards #F4F5F7
AA
Neon Green (AA text) Links on light backgrounds #15803D

Gradients

CTA / mark fill

Hero wash dark

Gauge glow

Data accents only (not brand chrome)

New Meeting Customer Won Closed
Typography

Type scale

Working pair: Outfit (display) + Poppins (body/UI) + JetBrains Mono. Logo italic energy stays on TURBO only.

Label
Website audits
H1 · 40
Web & tech that moves faster
H2 · 28
Your website probably sucks
H3 · 20
Senior engineering for small business
Body · 15
Straight talk for Australian small businesses — fast sites, honest pricing, plain English. We learn how you operate, then pick the stack that fits.
Mono
sam@turbodigital.au · TD-0001 · /check
Components

UI kit

Buttons, forms, alerts — green fill + slate text for primary actions.

Buttons — light surface
Buttons — dark surface
Form — contact /check fields
Alerts
Audit queued — plain-English report within 2 business days.
No hard sell. If you're fine as-is, we'll say so.
Status pills (data only)
Live In progress Proposal Waiting Parked
Cards
Service
Websites

Built to fit — not bloated.

Service
Automation

Less inbox chaos.

Digital · Marketing

Site examples

Off-white canvas, soft cards, category labels, benefit headlines — Turbo neon + slate chrome.

Turbo
Digital
Services About FAQ
Business technology consultancy

Web & tech that moves your business faster

Senior engineering for Australian small businesses — performance, automation, and systems that fit. Straight talk. No agency fluff.

/check

Your website probably sucks

Free diagnostic from a senior engineer. Plain-English report within 2 business days. No hard sell.

Mobile speed
42
↑ fixable
SEO basics
61
↑ gaps
Leads risk
High
form friction
01 / 04
Website audits

Metrics you can actually trust

Real review — not a vanity score widget. We tell you what to fix first.

  • Plain-English findings
  • Prioritised next actions
  • Honest “do nothing yet” when it fits

Discover

Audit · School's Out
Brand check · Innate

Improve

Perf fix · Shopify

Build / Run

BSP rebuild
Care retainer
02 / 04
How we work

Delivery that actually moves

Discover → Improve → Build → Run. Right-sized stack. Accountable after launch.

  • Business-first scoping
  • Fixed quotes where possible
  • You hear from us if something breaks
Digital · Product

Dense UI (CRM / admin calm)

Neon sparingly — active states and primary buttons. Neutrals carry the work surface.

Tasks · TODO
Chase Eda — Innate walkthrough
Today
BSP feedback prep
Fri
Import vault pipeline
Done
Tasks & activities

Stay on the next action

Green only for completion and primary CTAs — not every row.

LeadScope
Open audits
3
Ready to send
1
Admin / LeadScope

Slate shell, green signal

Active nav + “ready” counts carry the brand without neon overload.

Email

Signature & transactional

Signature — dark
Transactional — light
Turbo
Digital

We've got your audit request

Thanks — you'll get a plain-English report within 2 business days.

Social

Avatars & covers

Avatar · circle
Avatar · square
Sticker / die-cut
Turbo
Digital
LinkedIn / FB cover
Web & tech that moves faster
OG / ad end-card
Free website audit
turbodigital.au/check
Print

Stationery & billing

Business card — dark
Turbo
Digital
Sam Goodger
Founder
0490 708 277 · sam@turbodigital.au
turbodigital.au · Sydney
Business card — light
Turbo
Digital
Sam Goodger
Founder
0490 708 277 · sam@turbodigital.au
turbodigital.au · Sydney
Letterhead
Turbo
Digital
Turbo Digital · turbodigital.au · Sydney, Australia · 0490 708 277
Invoice (colour PDF)
Turbo
Digital
TD-0004
Due 14 Aug 2026
ItemQtyAmount
Website performance fix1$2,400
Care retainer — July1$350
Total AUD$2,750

Turbo Digital Pty Ltd · ABN TBD after Form 205

Presentations

16:9 title slide

Turbo
Digital
Proposal

School's Out — performance & care

Prepared for Lucy Lu 2026
Guardrails

Do / don't

Do

High-contrast body text. Neon for CTAs, DIGITAL, gauge glow. Soft cards on surface gray. Small-caps labels. Geometric gauge. AU English. Straight talk.

Don't

Racing-car red italics, flames, checkered flags, turbocharger glyphs. Rainbow brand chrome. Long paragraphs in neon. Speed lines littered across UI. Defaulting to generic SaaS blue.